Blue Shield of California had a new logo and a renewed mission to serve customers. But internally, old practices and attitudes were slowing down changes. We made these videos to start the tough, but necessary, conversations.

Campaign won a Rebrand 100 Distinction Award.

More on brand relaunch:

Client: Blue Shield of California
Director: John Wilkins
Actor: Andy Alabran
Creative Director: Matteo Vianello
Senior Writer: Katelyn Bottoms
Post Production: TEAK, San Francisco

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