Blue Shield of California had a new logo and a renewed mission to serve customers. But internally, old practices and attitudes were slowing down changes. We made these videos to start the tough, but necessary, conversations.

Campaign won a Rebrand 100 Distinction Award.

More on brand relaunch:
everythingismytextbook.com/portfolio/blue-shield-of-california-2/

Credits
Client: Blue Shield of California
Director: John Wilkins
Actor: Andy Alabran
Creative Director: Matteo Vianello
Senior Writer: Katelyn Bottoms
Post Production: TEAK, San Francisco

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…