This 30-second TV spot contrasts the protection afforded to combatants with the vulnerability of medical staff during an armed conflict. Poignant scenes of health workers caring for the wounded and the sick alternate with scenes of combatants preparing for battle.

The spot concludes with a battle scene demonstrating how health workers put themselves in harm's way, unprotected by flak jackets and armoured vehicles. And it reiterates that the safety of health workers must be ensured at all times so that they can do their work so that they can save lives.
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