Citizen journalists Yuming Jiang and Yujuan Tan report how Chinese environmental NGOs have organised a campaign against questionable standards in Apple’s supply chain. They ask the question how willing European and Chinese customers are to engage in sustainable and green consumption. Filming took place during the first EU-China Civil Society Dialogue on Climate Change & Sustainable Consumption and Production. This three day dialogue forum involving more than 100 participants from European and Chinese civil society, government, business, think tanks, academia, and media took place in Ningbo, China from 13-15 July 2011. The contents of this video are the sole responsibility of the University of Nottingham and can in no way be taken to reflect the views of the European Union or the British Foreign & Commonwealth Office.

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