Have you ever encountered situations where clear signage is everywhere, directions are detailed, expectations are spelled out explicitly, and you have a sense of confidence that you will be able to find your way around without much difficulty? You are undoubtedly in a place with a low context. Little is left to your assumption, everything is spelled out. In contrast, you are a visitor in a different situation where it seems that there are no signs, you are left to your own instincts, and much time is spent asking others for directions. Everyone else but you knows what’s going on. You have found yourself in a place with high context. Everyone else is familiar with the surroundings because of their long history together.

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