A section from the infographic / corporate video we created for Urecel QuickDry

Direction: Lucas Melbourne
Design: Lucas Melbourne
Motion: Luke Harris
Voice over: Matt Cowlrick

The video is part of a rebranding project created by Lucas Melbourne for Urecel QuickDry Jakarta. The project included:

Brand name
Brand expression
Brand applications
Brand management

About Urecel QuickDry

"The inside that's unbeatable outside"
"Lounging on the deck of a super yacht or sitting by the pool at a luxury hotel, you’ll be relaxing on cushions made from Urecel QuickDry.An advanced, high-performance foam engineered specifically for outdoor applications, Urecel QuickDry is the first choice of top-end designers because it’s simply the best there is. Urecel QuickDry is a remarkable substance with many superior qualities, technically and aesthetically.
It’s more luxurious to sit and lay on. It keeps its shape better than anything else.
And it has in-built anti-microbial protection.
But the fundamental difference between Urecel QuickDry and regular foam is the way it handles moisture – from a light shower to a tropical downpour.
The unique 3d open-cell structure of urecel quick dry foam is exceptionally porous, draining water rapidly while circulating air with optimal efficiency. Urecel quickdry is produced by a sophisticated process called hydro-blast reticulation. Nothing dries anywhere near as quickly, or completely.Urecel QuickDry. The foam the world’s best outdoor furniture is made from."