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Developers are increasingly expected to make creative choices for user interface designs. Now that hundreds of fonts are available and optimized for use on the Web, making those choices can seem overwhelming. In this presentation, you’ll learn how to evaluate typefaces for their visual appearance and emotional mood so you can make the appropriate choices for your site or app design. Additionally, you’ll leave feeling confident that you can build a typographical hierarchy to deliver consistent brand and user experiences. Slides at: remixsouth.com/2011/Presentations/Web-Winters-ChoosingFonts.pdf