We formed our strategy to promote our brand with a fresh approach, one that would captivate our audience and entice people to start talking about Id.With the help of our all star creative team, a number of local artists were approached and commissioned to undertake the preparations for the first phase of our campaign.
Wanting to start with a clean slate and lose all ties to the previous establishment a huge blank canvas was erected in front of the premises in Sliema. This was to hide the fantastic work going on behind, and, to provide our very talented friend, Chris de Souza Jensen aka 'SeaPuppy' with a material to work his magical spray painting skills to amuse and baffle our potential clientele. As the days passed by, a wonderful and colourful artwork began to take shape, causing most passers by to stop for a look and question what this new establishment was going to be.
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