You Know was commissioned by Diesel to produce a conceptual promo for their new Loverdose brand.
Created as part of the conceptual development for the Loverdose branding, the promo was used as a key ingredient of the Loverdose marketing pitch to key retailers.
You Know consulted with Diesel on the brand they were creating and developed the video concept and characters, delivering the key messages and wow factor that they were looking for. The result was a video that was key to Diesel exciting and educating key retailers about the Loverdose perfume working up to the product launch.
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