The Imawik commercial is a collaboration between In The Can Productions and Paige Saez for Makerlab

The Imawik is a visual search tool for mobile devices. It allows for the ability to turn images into physical hyperlinks, conflating visual culture with a community-editable universal namespace for images.

Imawik ad concept: Paige Saez, Karl Lind
Cinematography/Editing/Sound FX: Karl Lind
Animation: John Bacone
Special thanks to Tim Diens of Northwestern Exposure for use of a Sony EX1

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