I think it's great to see a CEO from a global corp engaging with people like this - here's my reservation about what he says though. I'm not wholly convinced about the connected human being so dominant a requirement - I mean yes, integrate our communications because it is dumb not to but that's a first base issue. I lack two things from Ford -

1. When I drove a Sierra way back when I had a real driver centric design around me. I think spatial design is an incredibly important component of the new social world. You see it in office redesign and you see it in the printed press. Giving expression to sociability and awareness is really important.

2. I think companies like Ford have become ungovernable because of ubiquitous communications. It's an irony I know. We can all communicate more so it should make governance easier. But it doesn't because there are so many more things people would rather do than be governed. I was looking for Alan to tell us how he is going to reinvent management at Ford because that too is critical to your brand.