Email marketing isn't the wave of the future; it's the wave of right now. Writing effective messages is critical, but just as critical, and often overlooked,, is building your list. Join Firstgiving's David Karp in this practical and informative webinar about best practices for building and maintaining your organization's email list. We will discuss...

- turning postal addresses into email addresses
- finding brand new email addresses
- spam and how not to do it
- A/B testing and segmentation
- how much email is too much email