«I want to upset the quietness of the gold industry's "sacredness"» explains the designer, introducing her film Amasia - Possible Future Supercontinent After Actual Earth directed by Robert Hamada with art director Guido Callarelli.
«With Amasia I wish to combine the force, at times brutal, of nature, to the purity of jewels. This market segment must reinvent itself all the time to live on and I want to be part of such transformation» adds Jules Kim, while she explains that to get in the gold industry she has to carve out her space, breaking traditional barriers, beyond all expectations.
«I chose to go beyond people's expectations, I wished to stimulate their perception with something unexpected so that they will ask themselves who they are and what they will become …»
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