0:59 Ramit explains what he's telling his readers about personal finance in these tumultuous times
5:00 Has the media done a good job explaining the crisis?
8:00 Ben says he admires those who have conceded the complexity of the situation
8:50 Ben says most young people he talks to don't really care what's going on in D.C. re: finance industry
9:08 Ben says if you're going to be an engaged citizen, you should follow what's going on even if it doesn't affect your own situation
11:16 Ramit says ignore macro-economics and focus on what you can control
13:10 Ben says if you take "only focus on things you control" to its logical end, people shouldn't focus on anything going on in Washington.
15:38 Ramit talks about his scholarship
17:48 Ramit says doing things that can scale -- and reach a large audience -- is most fun
19:53 What are the keys to a successful outreach to get 15 mins of a busy person's time?
21:24 Ramit says personalize the outreach
23:50 Ben says asking good questions is key and the key to a good question is specificity
24:38 Ben cites Geoffrey Moore's strategy to dominating niches and leveraging success as analogous to escalating communications in a relationship
25:35 Ramit asks Ben what the best way to get 15 minutes of Ben's time is - Ben says he's biased toward people who do their background research
27:10 Ramit: "Build a portfolio of work online that you can point people to"
28:59 Ben confesses that he judges people based on appropriate apostrophe usage in "its" and "it's"
29:54 Ramit talks about the "lamest, most ridiculous" emails he gets
31:10 Ben says in early days of a relationship your communications need a clear call to action, but eventually you should be able to say something and have the person react
32:32 Ramit says his use of "eom" in the subject line reflects the intimate nature of his relationship with Ben
33:27 Ben riffs on mentors: don't ask explicitly for someone to be a mentor, and it takes time. Relationships have a natural pace to them.
37:00 Ramit says ask your mentor good questions
38:31 Ben says also try to add value and bring up those topics for which there is no expert.
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