A stop-motion animated film about farming commissioned by Chipotle Mexican Grill.

It shows the life of a farmer as he slowly turns his family farm into an industrial animal factory, before seeing the errors of his ways and opting for a more sustainable future.

Willie Nelson was commissioned to record a cover version of Coldplay's song, 'The Scientist', for the film's soundtrack. The song is released on iTunes, with proceeds going to a non-profit organisation Chipotle Cultivate Foundation, 'committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues.'

For lots more info and a link to download the song here:
chipotle.com/backtothestart

Watch the making of here:
vimeo.com/28349065

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Film credits:

Client: Chipotle
Agency: CAA and Chipotle
Title: Back To The Start
Length: 2:20

Production Company: Nexus
Nexus Director: Johnny Kelly
Nexus Exec Producer: Cedric Gairard , Chris O’Reilly Charlotte Bavasso
Nexus Producer: Liz Chan
Nexus Production Managers: Claire Thompson, Alistair Pratten

Director of Photography: Matt Day
Camera Assistant: Max Halstead
Model Assistant: Joe James
Electrician: Aldo Camileri
Model Rigger: Gary Faulkner
Character Animator: Gary Cureton
Set Animator: Matthew Cooper
Compositors: Alasdair Brotherston, John Taylor
Production Designer: Graham Staughton
Art Department: Gordon Allen, Ben Côté, Joe Kirton
Studio Manager: Elizabeth Day
Models: Bob @ Artem

Music Supervision: David Leinhart at Duotone Audio
Music Producers: Justin Stanley and Doyle Bramhall
Content Manager: Liz Graves
Artist: Willie Nelson
Sound Design: Barnaby Templer @ Fonic

nexusproductions.com
mickeyandjohnny.com
caa.com
willienelson.com
chipotle.com
cultivatefoundation.org
matthewcooperfilm.com
garycureton.com
animatedjoe.com
claphamroadstudios.co.uk
wearetheartdept.com
artem.com
fonic.co.uk

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