Latitude and MTV Networks created this mini-documentary, offering a vivid snapshot of today’s app addicts and their motivations for using (or losing) various apps.

The documentary was just one piece of "Love ‘Em or Leave ‘Em: Adoption, Abandonment, and the App-Addled Consumer," a thought leadership study conducted by Latitude and MTVN to understand how apps are changing our lives, and how we use different apps over time.

For more information, check out the:
-Press release: prweb.com/releases/2011/8/prweb8690388.htm

-Summary of the key findings:
latd.com/2011/06/27/3-ways-mobile-apps-are-changing-the-way-we-live-a-study-by-mtv-networks/

Video created by MTV Networks (viacom.com/ourbrands/medianetworks/mtvnetworks/) and Latitude (latd.com) in collaboration with In the Car Media (inthecarmedia.com).