Branding a juice truck means first-hand field study in Austin, TX. Tara and Kathleen from Braid Creative are helping new juice truck proprietors and world travelers find their authentic brand. We shot this movie on our iPhones, and with some lo-tech shaping, editing and storytelling were able to document our Braid Method and a branding work-in-progress.

Plus, we get to see a baby longhorn calf take its first steps!

BraidCreative.com for more brand adventures.

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