The Smell of Success is concept designed by Foundry at Mint Digital (Ben Redford, Chris Thomas, Genis Carreras and Tim Pryde) with assistance from Shaun McWhinnie.

Connecting Twitter to a digital air freshener, each time your tweet is commended through a retweet you are rewarded with a pleasant puff of perfume. So go on, bask in your own self glory, you deserve it!

(Yet to be tested emitting the smell of leather bound books and rich mahogany)

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