SWATCH & KIDROBOT ANNOUNCE NEW COLLECTION
Swatch has teamed up with Kidrobot, an art-driven toy and lifestyle brand, to create Kidrobot for Swatch, a collection of eight Gents, each accompanied by a complimentary Dunny. Dunny is Kidrobot’s iconic and highly collectible bunny-like vinyl toy, a customizable canvas for artists from widely varying backgrounds. Gary Baseman, Jeremyville, Frank Kozik, Joe Ledbetter, MAD, Tara McPherson, SSUR, and Tilt are the eight extraordinary artists who have contributed to the new collection, each with a characteristic design for a Gent and its accompanying 3-inch (7.6 cm) Dunny.
We made a short stopmotion animation for each design experience inspired by the world of each artist.
Joe Ledbetter (Bengali) used his experience as a graphic apparel artist to develop his upbeat painting style, and he has exhibited his work extensively in prestigious galleries around the globe.
Client: Swatch AG
Written, Directed & Produced by: Happycentro
Director of Photography: Federico Padovani
Animated by: Federico Galvani, Federico Padovani, Andrea Manzati, Andrea Donà
Sculpting & Models: Piet Paeshuyse, Andrea Manzati, Federico Galvani, Andrea Donà
Set Design, Construction & Props: Federico Padovani & Roberto Solieri
Original Music, Sound Design & Mix: MellowSong Studio
Visual Effects Supervisor: Massimiliano Mazzi (Darkside Studio)
Compositors, Editors & Colourist: Massimiliano Mazzi & Simone Venturi (Darkside Studio)
Art Director: Federico Galvani
Producer Mentor: Federico Padovani
© Swatch AG 2011
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