A talk by Branko Lukic at Kicker Studio's 2011 Device Design Day.

What is beyond user-centered design, beyond actual objects, products, environments, marketing plans? Nonobject shifts the paradigm of current product design approaches and creates the new direction for design innovation: a thoughtful examination of the intangible, a conscious reinterpretation of how users relate to products. In Nonobject, award-winning designer Branko Lukic takes us on a tour of the charged spaces between people and the products they use. The objective world is one of facts and data. The world of the “nonobject” is about perception, experience, and possibility.

From a business perspective, Nonobject introduces a powerful mental aperture tool for radical innovation, a tool much needed as we enter the emotion economy.

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