When the idea came about of having Desmond Howard featured in a PSA spot to promote responsible drinking in the campus environment, it had to be legendary. Being a Heisman winner & Superbowl MVP, an abstainer from alcohol, and one of the classiest, coolest guys we've ever worked with, having Desmond on board made for a memorable day of production in the role of "The Man."

We had an 8 AM to 1PM window with Desmond to shoot the entire spot which made for an extremely hectic production schedule to adhere to. When all was said and done, we ended up eliminating one scene and tightening down the others about as far as possible to fit in the 30-35 second window.

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CLIENT:
The Division of Student Affairs at the University of Michigan & Michigan Athletics

MUSIC:
"Headlights Instrumental" - Wiz Khalifa x Arcade Fire mashup: "The Subherbs"
Mixed by Cameron "chanes" Falsetti chanes.bandcamp.com/

NARRATION:
Evan Watkins