At the Fall 2011 Communications Network Conference in Boston, Katya Andresen, Network for Good will lead a breakout session titled:
Winning over your boss with Marketing Ju-Jitsu
Here's how Katya describes her session (and which she says more about in the video):
Get a black belt in boss persuasion in this interactive session. Stop trying to change set minds and start using your boss’s values and psychology to advance your communications agenda – whether it’s investing in social media or divesting from ineffective programs.
The session will begin with a brief overview of the psychological, behavioral economics and cultural cognition principles that are critical to effective persuasion (each illustrated by true stories). Then we’ll dive into the heart of the matter: solving your problems.
Participants will anonymously share what ONE thing they wish they could convince their boss to do. We’ll then work together in groups to address some of the top challenges with marketing savvy and keen political instincts. Participants will leave with two great resources co-created during the session: solutions to common office conundrums and a set of solid gold operating principles for successful internal marketing.
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