What is the future of how apps will be marketed and distributed? There are 1200 carriers, 160 Android stores, the Android Bookshelf. How does it all come together? What new strategies exist in retailing apps? Can social as a channel work? Is search effective? The core question is: What is the future of distribution?

Panel Discussion
Moderator: Caroline Lewko - CEO & Founder, Wireless Industry Partnership Connector Inc.
Charles Yim - Americas Mobile Application Partnerships, Google
Claudia Romanini Backus - Director, Developer Relations, Barnes & Noble
Sheffield Nolan - CEO & Cofounder, AppRedeem
Steve Manning - VP Consumer Monetization Services, Opera

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