brightsightgroup.com || John Gerzema is President of BrandAsset Consulting, and formerly Chief Insights Officer of Young & Rubicam Group, one the world’s largest communications companies. John applies consumer insights, social trends and analytics into management innovation strategies. John is also the best-selling author of The Brand Bubble, Spend Shift and most recently, The Athena Doctrine. He is a frequent speaker at conferences such as The Economist, TED and Google. Learn more: brightsightgroup.com/speakers/john-gerzema/

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