Michael Tchao at PICNIC08: Commercial Collaborations: Tools, Things and Toys
10 months ago
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22. Michael Tchao at PICNIC08: Commercial Collaboratio…
10 months ago
How do social and commercial networks interact, and what does this mean for media advertising, and brands? What is the role of the individual, the group, and the organisation in a world where continuous collaboration is possible?
-Michael Tchao is the general manager of Nike Techlan/Nike+ at Nike, which connects physical products with virtual online services and athlete communities
-Michael Tchao is the general manager of Nike Techlan/Nike+ at Nike, which connects physical products with virtual online services and athlete communities
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Thorsten Konrad8 months ago -
TriggerLilly10 months ago
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