Rochambeau is a New York based brand produced by New Yorkers. For Spring 2012, Laurence Chandler and Joshua Cooper were inspired by familiar territory. NYC is defined by the people that inhabit it and therefore enriched by the mass culture that it bleeds. The city is defined by street, a foot highway of culture and an accumulation of individuals that build up a mass pulse. As often as it is referenced within it's 'cultural representation', rarely do we see it dissected, broken down to the specific individuals whom define the beauty. It is these characters that decorate the corners and spill out into the open, those responsible for defining our city streets from all others. These often 'invisible' folks hide with in our subconscious, a constant reminder of the colorful experiences we encounter block by block.
"When discussions began with the guys behind the Rochambeau, the idea of how to trump the ever present imagery was at hand. The idea for a 'fashion film' had been kicked around in numerous forms. Unfortunately the ever repeating aesthetic of these left everyone in a negative way. Often these shorts are shot on the sideline or in between during still photo productions, plastered with stacks of effects exhibiting models posing in and out of their own layered reflection while their hair blows in reverse. It was these particular creations that inspired the desire to take it out and into the real. It was a run for the opposite end of the spectrum, a desire to stretch out the idea of a moving portrait, create a pulse, tap into the chaos of the city that so many claim connection. The goal was to create something real, something I can believe in... something I feel I could touch, smell, or hear. Narrative?..... Imagination. Observation. The narrative exits in the ever spinning whirl wind of that chaos passing by. Fashion... here is a short about fashion, fashion in the city, New York City." - Hugh Lippe
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