A short film created as a launch vehicle for the ‘Fair Trade Movement’ in India – a movement to ensure fair earnings for everyone across the value chain. The film and the larger campaign was based on a key insight that people live in fragmented world and if they were made to ‘see the connection’ between what they buy and how it affects someone’s life, they would consume with conscience.
The creative idea uses the bar code to explain the story of unfairness in the value chain and how it can be made fair.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?