The wicked problems of society demand that businesses respond with social innovation. Yet social action requires agreement, and agreement requires conversation. So, conversations were never more important than now, and we must design them responsibly, too.
Yet every day we are overwhelmed by the deluge of digital data. It’s our own fault, because we deploy “collaboration software” based on information theory, sending predictable messages that maintain old thinking, telling us what we already know. As a result, new conversations to create new language and tame wicked problems become scarce and more expensive.
We can create a new class of software services modeled on “conversation theory” and a new economic unit of exchange: the insight. We gain new efficiencies while creating new business strategies, giving rise to a new marketplace. Call this new era “the conversation age”, based on an economy of insight.

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