
Bitdefender — Global Rebranding
5 months ago
UNDER THE SIGN OF THE WOLF
The world’s leading antivirus solution embraces a bold new brand identity.
Brandient armed Bitdefender with a powerful, sharp weapon: the legendary symbol of the Dacian Dragon-Wolf. Half wolf, half serpent, this totemic creature guarded the Dacian people in their wars and has come to stand for invincible defense. The modern interpretation of the ancient symbol completes the brand promise with sleekness, making the brand highly relevant to digital society while clearly asserting its Romanian roots.
Rebranding by Brandient. 3D design and production by Brandient in collaboration with Golem Studio. Motion graphics and editing by Raster Point.
Brandient strategy team: Aneta Bogdan, Madalina Diaconescu. Brandient design team: Bogdan Dumitrache, Ciprian Badalan, Cristian "Kit" Paul, Cristian Petre, Eugen Erhan, Iancu Barbarasa.
The world’s leading antivirus solution embraces a bold new brand identity.
Brandient armed Bitdefender with a powerful, sharp weapon: the legendary symbol of the Dacian Dragon-Wolf. Half wolf, half serpent, this totemic creature guarded the Dacian people in their wars and has come to stand for invincible defense. The modern interpretation of the ancient symbol completes the brand promise with sleekness, making the brand highly relevant to digital society while clearly asserting its Romanian roots.
Rebranding by Brandient. 3D design and production by Brandient in collaboration with Golem Studio. Motion graphics and editing by Raster Point.
Brandient strategy team: Aneta Bogdan, Madalina Diaconescu. Brandient design team: Bogdan Dumitrache, Ciprian Badalan, Cristian "Kit" Paul, Cristian Petre, Eugen Erhan, Iancu Barbarasa.
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Adrian Rus 5 months agoFelicitări Brandient. Un efort mare şi implementare de excepţie. -
Brandient
5 months ago Mulțumim, Adrian. -
Laviniu Lazar
5 months ago excelent.Felicitari! -
Brian Moore 5 months agoSome designers/commenters over at the UnderConsideration blog Brand New don't like the new branding.... I myself absolutely love it! -
Ten Aleven 5 months agoLovely! Finally to match ESET Android. -
vavo 5 months agoI like the rebrand very much though ESET's android is still one step ahead. Look at their last video; youtu.be/_vL09TmKu6s -
Ten Aleven 5 months agoLink to youtube from vimeo? kinda lame, no? :) just trollin -
EvlSkillz
5 months ago Bravo! -
Brandient
5 months ago This is the beginning, the direction. Best things are to come. Thank you all. -
alex serban
4 months ago bravo, sunteti f tari! -
OqLeBarron 4 months agoBravos! e foarte tare ce ati facut! -
Cristi Olariu
4 months ago Uau, jos palaria!
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