Animation created by Twisted for Joico Europe.

JOICO® 2011 Spring/Summer Trend Collection: Smoke & Mirrors.
In Smoke and Mirrors, the 2011 Spring/Summer trend collection from JOICO®, JOICO® International Creative Directors Damien Carney and Sue Pemberton celebrate the esthetic of simplicity—clean lines, organized silhouettes, crisp shapes and appropriate colors.

But look closer. Because with brilliant use of juxtaposition—short and long, rough and smooth, narrow and chunky, heavy and weightless.

Client: Joico Europe (joicoeurope.com)
Tools: After Effects
Assets: Still photography & stock video footage

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