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In his BlogWell Seattle presentation, Clorox's Social Network Architect, Greg Piche, discussed how they are empowering their community of consumers to develop ideas and build buzz around upcoming launches.
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BlogWell: How Big Brands Use Social Media is an amazing series of events that features 8 great case studies in corporate social media.
To learn more about BlogWell, visit socialmedia.org/blogwell/
BlogWell is produced by SocialMedia.org and GasPedal.
Learn More: gaspedal.com and socialmedia.org
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