On September 15, NuFormer Projection completed its third successful 3D video mapping in Madrid, Spain. The projection marked the launch of the new BMW Series 1. The lively Santa Ana square formed the centre stage of the action-packed projection, revealing the two new BMW models on the façade of the Teatro Español.

The hundreds of people that witnessed the festive event responded highly enthusiastic after having seen the fast-paced animation topped with spectacular sound effects. In between the screenings, the audience was given an active role by projecting their first reactions posted on social media platforms onto the theatre.

Script production in collaboration with Posterscope, CARAT and SCPF. Storyboard and content production by NuFormer. Interactive content by third party. Technical production by CT Holland/JVR

This production was a 2011 EMEA InAvation Awards finalist.

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