the at&t space at TED 2011 was an interactive experience designed to explore the ideas of wonder through the brand’s “network of intelligence”. a tube-based sculptural installation was created and rigged with interactive lighting displays that showcased the “pulse” of TED – measured through conversations and tweets tracked by a custom software application. using flash, i developed the software for a large-scale microtile wall (20 feet long!) that kept the conversation aggregated and TED attendees abreast of what at&t programming would take place throughout the week. i also developed the software for the touch surfaces stations that rounded out the installation, allowing attendees to connect live with the content that make at&t’s network of intelligence thrive

client
at&t

agency
subrosa

date
february 2011