Heinz First Harvest is no ordinary ketchup. The first tomatoes ripened this year are bottled within 48 hours after harvesting to preserve maximum taste. The tomatoes grow under the Portuguese sun in exceptionally fertile soil. Heinz First Harvest will be offered in a limited edition of numbered bottles.
We like to show you the journey of Heinz First Harvest, from the planting of the seeds to the arrival of the bottles in the store.
Check the Dutch version: heinzeersteoogst.nl/
Check the Swedish version: heinzfirstharvest.se/
Check the French version: heinzketchupprimeur.fr/
Check the German version: heinzersteernte.de/
Check the Belgium version: heinzketchupprimeur.be/
Check the Spanish version: heinzcosecha2011.es/
Agency: Boondoggle Amsterdam
Client: Joel Bearden, Janneke Bongartz
Creative Director: Gaston Serpenti
Strategy Director: Astrid Groenewegen, Tom de Bruyne
Copywriter: Ebele Wybenga
Interactive Producer: Jasper Baartmans
Interaction Design: Joris Groen
Design: Eduardo Campuzano
Technical realization: Random Studio
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