On August 6th, 2011, we gathered the great minds of PR - Richard Laermer, Rory O'Connor, Stuart McFaul, and Matt Rozen - at Adobe SF for a discussion on how, when, and if a small business should choose someone to provide PR for them. Organized by Evan Hamilton and Maura Lafferty (who also moderated), this hour-long panel and Q&A answers the hard questions we've all wanted to ask about PR, including:

1. What do PR firms actually do?
2. Should I hire a big firm for my startup?
3. Can't I do this stuff myself?

Enjoy!