Example of an interactive application and social marketing program promoting the series premiere of Showtime's period drama, The Borgias.

The application prompted users to enter the name and picture of a friend, dynamically generating a fake newscast of a Mafia-related crime bust, with said friend wanted as "a person of interest in connection to the Borgias family incident." Each dynamically generated newscast was socially seeded with embed codes, one-click sharing to Facebook, and e-mail delivery.

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