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42. SEOmoz Whiteboard Friday - The Microsite Mistake
10 months ago
This week we'll look at an all too common misconception: the idea that building out a microsite to target a particular keyword, and then using that site's strength to link to your primary site is a worthwhile strategy.
In the video Rand discusses issues such as link pop, domain diversity, and strategy while looking at how and why microsites are frequently used ineffectively.
In the video Rand discusses issues such as link pop, domain diversity, and strategy while looking at how and why microsites are frequently used ineffectively.
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Simon Whatley6 months ago -
Clif Thompson8 months ago -
Ernesto Salvetti10 months ago -
Samuel Lavoie10 months ago
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Ernesto Salvetti 10 months agoreally interesting video :) -
Matthias Suess (rentaseo) 5 months agoI agree if you have only one microsite and if you have no plans building a network around your main site. Building a network is highly recommended if you have a commercial site where people would not link to. Better a link to one of your microsites than no link.
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