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HBO needed to raise awareness for it’s new show "Game of Thrones", an adaptation of George RR Martin’s epic fantasy novels. To do this, Campfire brought the world of Westeros to life through a series of interactive experiences based around the 5 senses.

The novels already had a passionate and connected fan base, so our strategy was to activate those fans and have them broadcast their excitement to a wider audience.

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  • clevercelt 3 weeks ago
    Throughly enjoyed this, thanks for posting it. In terms of this seeding strategy, I'd like to understand the ROI on the marketing bucks... the property is pretty excellent, established if niche, and HBO have an unparalleled reputation for traditional television production, I understand the value add proposition, I'd just like to access some numbers to support it... any idea where I might get some, even guesstimate info ?
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00:03:20
  • 1280x720, 519.74MB
  • Uploaded Mon September 19, 2011
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