Concept Design / Development
Goal: Relate the purpose and goals of BRAC – an international organization dedicated to alleviating poverty and empowering the poor – to a global audience.
Challenge: Getting an appropriate emotional response while conveying facts and statistics. To frame the data around two very personal stories full of sorrow and triumph, with delicacy and dignity.
Solution: We traced the steps each woman took, from their circumstances to success, and weaved in BRAC content to introduce programs, methods and numbers.
“Undefined Creative took a clear and structured approach to developing a 3-minute video introducing BRAC while bringing in creative elements that told our story in a new and engaging way. We learned a lot from the process about how to convey our message effectively, and ended up with a wonderful product that we will get a lot of use from.”
-Michelle Chaplin, Program Manager-Communications, BRAC USA
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