As a part of the Hyper Island journey, we were asked to help Sony Music's Digital Department to figure out "How can Sony strategically engage their audience in the social space in order to translate existing social momentum into something concrete and valuable?".

Our concept: Your Personal Music Profile - a strategic solution to how you can make online music experiences more social.

Country Mtimkulu, Yiannis Lapatas, Kris Bengtson, Milos Miljanovic and Katrine Jo Madsen

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