mediahalo interviews Josh Levin, a Distributor, producer, consultant, and documentarist.

He responds to the following questions:

-At what point should i start thinking about distribution?
-Are production stills, key art, etc... necessary?
-My film is/will be really great, will a lack of production stills and/or key art make or break my distribution deal?
-Do we still need to adhere to the defined genres? Are there any genres which are hotter than others?

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