Sky 3D “DNA”
Sky 3D, Europe's first in-home 3D channel was launched on October 1st 2010. To mark the one year anniversary, Sky Creative set about the task of refreshing the Sky 3D brand.
Vibrant colourful powder goes to illustrate the “DNA” of the channel. An effective visual device with which to describe the illusion of spatial depth, which is delivered by 3D TV. It was important that these sequences felt believable and tangible in order to stay true to the stereoscopic effect. We decided to shoot the action for real, rather than generating the material and behaviours digitally.
Capturing the events in camera was the challenge. Custom rigs were constructed to put the powder material through various physical stresses. These events were capture in extreme slow motion on a pair of Phantom cameras. Sequences were shot at upwards of 5000 frames per second, or 200 times slower than real time.
In order to expose the image, a pair of ‘lightning strike’ lights at 99,000 watts each were used. These lights can only fire for 6 second bursts at a time, due to their intensity.
Shooting was spread across 4 days at Black Island Studios in West London.
Music and sound was composed and originated at Radium Audio. An eight foot heigh 'sound sculpture' was built from scratch, using specialist scientific glass. A live harp performance was recorded, along with live vocals and other instruments.
Production Company - MPC Creative:
Producer: Jeremy Smith
Production Manager: Liz Trustrum
Post Production Facility - MPC
VFX supervisor/lead compositor: Bill Macnamara
Stereographer: Chris Vincze
Compositor: Richard McKeand
Compositor: Ryan Hadfield
Compositor: Bevis Jones
3D: Carsten Keller
3D: Chris Petts
VFX Producer: Paul Branch
Art Department - Artem:
SFX Supervisor: Simon Tayler
SFX Technician: Robin Saunders
SFX Technician: Joe White
SFX Technician: Martin Jago
SFX Assistant: David Farrow
Agency - Sky Creative:
Designers: Grant Berry & Nick Tarte
Senior Project Manager: Sharon Kersley
Group Head: Milly Chu
Senior Marketing Manager: Reece Littlejohn
Lead Creative: Geoff Trodd
Creative Director: Paul Fuller
Runner: Jake Hopewell
First Assistant Director: Robert Thorpe
Phantom Technician: James Berman
Stereo rig Technician: Jay Patel
Grip: Alex Tate
Playback: Adam Tiger
Gaffer: Steve Finberg
DoP: Tim Green
Director: Jon Yeo
Original Music & Sound Design: Radium Audio
Behind the Scenes Photos on Flickr:
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