Keyes Auto Group is airing three innovative spots designed and created by HOAX Films in association with Hu-Man Element Productions. Shot in one day, VFX Supervisor Rick Sander and Director Rick Ojeda used a variety of visual tools that offered maximum flexibility in post. HOAX Films artists turned a cost saving device into three cutting edge motion graphic music videos. The biggest advantage to the Keyes creative team was a clear conceptual direction that carried through from design to delivery.

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