Traditional enterprise content management has really never been particularly smart. Valuable information is trapped in documents and images waiting to be exploited for business insight and competitive advantage. With the social content boom underway, now is the time to unlock the value of all of your enterprise content and data.
Fresh off its victory on Jeopardy!, meet Watson, an amazing technological breakthrough. Developed by IBM, Watson leverages core content analysis, along with a number of other advanced technologies, to arrive at precise answers within a very short period of time. The business applications for this technology are limitless, starting with clinical healthcare, customer care, government intelligence and beyond.
In this session, you'll learn:
*How Watson works;
*How you can apply much of the technology underlying Watson to today's business needs; and
*How Watson will influence the future of ECM by unlocking the value of enterprise content, including social content, images and more.
About the Speaker:
Craig Rhinehart (@CraigRhinehart) is Director of Products and Strategy for IBM Enterprise Content Management. He joined IBM through the 2006 acquisition of FileNet, where he served as Vice President of Product Marketing. Prior to joining FileNet, Craig was the Vice President of Marketing for Tarian Software, which was acquired by IBM in 2003.
Craig has been involved with a number of industry initiatives and has partnered with the internationally known firm, Kotler Marketing on several key ROI initiatives. He is a frequent speaker on the subject of enterprise content management and product strategy / marketing topics. he blogs about enterprise content management, information management and software product marketing topics at Craig Rhinehart's ECM Insights.
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