Agency, Ogilvy Shanghai
Creative Director, Caterina Vicaretti
VFX Director, David Mosqueda
Production Company, Pig China
Midea, Tumbling Box, TVC China
Being set the challenge of producing photorealistic simulations of clothes underwater, moving like graceful schools of fish to communicate the gentle nature of the Tumbling Box washing machine. Using a combination of 3D cloth simulation, animation, particle and underwater effects, working closely with the client to ensure their brief of a clean and natural underwater world was realised. The result is a vibrant and surreal aquatic world.
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