This film was produced to celebrate Damascus as the Arab Cultural Capital, the creative agency (JWT) presented the concept of using the Arabic alphabet as a carrier of culture through time, civilizations and geography, while tapping on several cultural facets like literature, music, dance, art…
The film was shot totally in Damascus, Syria; on 35mm, colored using davinci 2K, editing, music and finishing was all completed at ArtWare Corp Studios.

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