Is that a fire in your navel?

“Beach Time” the latest for Science World via Rethink, Vancouver directed by Holiday Films’ Wayne Craig. As part of the ongoing “We Can Explain” campaign, “Beach Time” brings to life the strange but true fact that belly button lint makes great kindling.


Client: Science World
Title: “Beach Time”

Creative Agency: Rethink, Vancouver
Creative Directors: Chris Staples, Ian Grais
Art Director: Nicolas Quintal
Writer: Stephanie Bialik
Agency Producer: Laura Rioux
Account Director: Carrie Panio

Production Company: Holiday Films, Toronto
Director: Wayne Craig
Executive Producers: Josefina Nadurata, Derek Sewell
Line Producer: Amalie Bruun
Director of Photography: Steve Danyluk

Editorial: Bijou, Toronto
Editor: Melanie Hider
Online Visual Effects: Sean Cochrane, The Vanity
On Set Visual Effects: Jeff Skochko, JMS SPFX Ltd.
Audio: Wave
Colourist: Eric Whipp, Alter Ego
Casting: Shasta Lutz, Jigsaw