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Five episodes have been shot and will be rolled out online over the next two months. Campaign director Mike Reihana expands on the concept. “It’s like Top Gear meets the Peter Jackson classic ‘Bad Taste’ – we take kitchen appliances put them into some surreal settings, use extreme hyperbole, and throw in loads of guns and grenades to show how good the Parmco gear is. It was a blast to make – both literally and figuratively.”