I love your work. Professional but not so slick that it looks like it was produced by a 5th Ave. ad agency. In other words, real ads for real people.
I got such a laugh seeing adults act like kids around cupcakes- they were snatching them off the trays like five year olds - loved it. Perfect background music.
Keep up the great work.
Ron
PS- what mic system are you using?

Hey Ron,
Many thanks for the compliments. You nailed the concept and approach.

The mic system I used was the RODE extension. Simple attachment for the 5d and works really well, however, the design is a little flimsy
The rig that has the mic mounted has these rubber hooks that are really flimsy, and they break very easily.

I have seen that the RODE is the best extension for the mk2 though.

what lens do you use on this? - fantastic video. really well produced. ;)