MENSCHEN – DAS MAGAZIN (PEOPLE - THE MAGAZIN), broadcasted by the German channel ZDF, shows the everyday life of people with disabilities and how they can become integrated in our society.
PFEFFER MOTION DESIGN was asked to create and produce the on-air-graphics using delivered footage from the programm.
The intent of the concept was to show that these people are not only a disabled person but also STUDENT, FRIEND, COLLEAGUE, NEIGHBOR, MUSICIAN, ATHLETE, BOSS, ENTREPRENEUR, ADVENTURER, MOTHER, SON, FATHER, PARTNER = HUMAN BEING. Appreciating these people with their different identities creates the first step of social interaction.
CLIENT: ZDF Corporate Design
CLIENT DESIGN DIRECTOR: Irean Pavor, Eva Capota
KONZEPT/DESIGN: Stefanie Pfeffer
DIGITAL ARTIST: Stefanie Pfeffer, Nicolaus Burhenne
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