Every year, more than 100 leaders and thinkers in online engagement gather on Cortes Island in British Columbia to share strategies on how to use technology to improve the world.

They include activists, community organizers, web developers and non-profit leaders from groups such as Care2, Color of Change, presente.org, free range studios, New Organizing Institute, SAP and Salesforce Foundation.

This year's Web of Change also attracted a few Knight grantees, including The UpTake, Free Press and SoChange.

From this group of digital leaders working on advocacy, organizing and movement building, we wanted to know how they try to engage more people in creating change and where they saw the future of engagement headed.

While online petitions, social media and other digital tools figure prominently in the attendees' work, the conversations also explored aspects of engagement that technology can't easily solve.

Successful engagement, even in today's digital landscape, requires deep relationships, good listening, attention to individual needs and a patience for the right type of outcomes.

Video and report by Charles Tsai. Photos: Christina M. Samala.

webofchange.com/web-of-change-hollyhock

by Charles Tsai

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